Problem Detection Study (PDS) is a semi qualitative market research method originally developed in the U.S. to improve advertising and product
strategies. Today it is a well respected method for business development in the industry, service, retail and public sector with success stories from all
over the world.
Some research can give you answers that all your competitors are using. PDS is an approach that that goes a step further and may help you become unique in your product and your advertising.
(Advertising Age, USA)
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